Axle Sports formulates highly-customised sports marketing programmes for personalities and sports related brands. This covers all ambits relating to career management, job placement, contract negotiation, programming and marketing services.


Leveraging on our experience in motorsports, we create bespoke sporting programmes for clients which include strategy, sponsorship, spokespeople, product development, branded entertainment, licensing, media, special events, hospitality and product seeding.


We assist with securing brand sponsorships and sporting personalities for corporate partnerships, commercials, personal appearances, speaking engagements and media tours.

Talent Development

We provide world-class coaching at the Axle Academy, where each course is designed to uncover the full potential of a future racecar driver. We also represent young talents through their transition to professional sports, offering career management, job placement, contract and endorsement negotiations as well as media training. Our structured Parent-Partnership Programme emphasises the well-being and development of each young individual.