About Axle Sports
Founded in 2008, Axle Sports is the brainchild of Alex Yoong, Malaysia’s premier Formula 1 racing driver and three-time Audi R8 LMS Cup champion. Embodying Alex’s drive and passion for the sport, Axle provides progressive avenues to the motorsports industry.
Axle prides itself in finding innovative ways to cultivate the sport as well as young talent in a rapidly changing environment as the ways people around the world participate in and watch motorsport continue to evolve.
Our sim racing competitions and driver academy provide a platform and training ground for anyone with a passion for motorsport. We are positioned to provide best-in-class industry knowledge and innovative solutions to our customers, clients and stakeholders.
Axle strives to be a worthy business partner by continually reinvesting in our knowledge of this fast-paced industry, augmenting our robust network and developing our skill-set.
“As we expand onto the global stage, we want to ensure that our success remains well-grounded in sustainable practices. Axle Motorsport is passionate about sports for young people and strives to encourage them to remain active in sports through a structured manner. In addition to sports training, this includes holistic advice encompassing their education and career.” – Alex Yoong
Our vision is goal-oriented and identifies where we’re going and how we’re going to get there. As we continue to grow, we remain aware of our broader responsibilities and our intention is to become one of Asia Pacific’s leading sports solutions enablers.
The goal of training drivers for the level they aspire to reach to has motivated Axle to develop programmes that emphasise individual skill development. To achieve this and meet our goals, we have developed a 360° approach that enables us to proactively look for new possibilities in talent development. One important way for us to do this is by attracting and subsequently retaining the best talent in this industry.
Our 360° platform is a seamless end to end approach that covers key aspects of technical know-how, knowledge sharing, branding and image management.
We believe in being 100% accountable to our clients and stakeholders. As we expand our role of being a strategic partner for companies all over the world, our core values remain unchanged – to become motorsports experts respected for delivering world-class service.
- Deep-rooted expertise
- Developing the right attitude to our service
- Dedication and teamwork
- Discipline, self-confidence, and sportsmanship
These five values are crucial to the way we operate. We focus on opportunities, not restrictions and the best way to do this is by a fresh approach to situations and thinking out of the box.
The Alex Yoong Factor
Alex’s wide range of technical know-how and first-hand experience puts him in a unique position and affords him an unparalleled perspective. He leverages this insight – ranging from his worldwide experience as team leader, and his analysis on what affects results, on all of Axle’s programmes in order to achieve specific results and targeted goals.
Alex Yoong has the distinction of being Malaysia’s only driver to have raced in the Formula 1 World Championship.
From 2006 to 2008 he was A1 Team Malaysia’s lead driver in A1GP where he has won 4 races, 4 pole positions, 4 fastest laps and several podiums. He also competed in the most famous race of all, the Lemans 24 hours, where he won rookie of the year in 2006.
Throughout his 26 years of racing, Alex has competed all over the world covering all continents with the exception of Antarctica.
He was the Audi R8 LMS Cup Champion from 2014 to 2016, a notable distinction.
Alex was also Head of Driver Development with the Caterham Formula 1 team from 2010 to the beginning of 2014.
In addition, he was also a driver steward for Formula E with the FIA and was invited a guest speaker for the 2018 FIA Sports Conference.
When he’s not on the tracks, Alex is a regular pundit and commentator for Fox Sports Asia.